Audiobook distribution is a critical decision for indie authors looking to grow their audience and revenue.
Audible (via ACX)
Overview
Audible is a powerhouse in the audiobook world, boasting one of the largest listener bases globally. Through the Audiobook Creation Exchange (ACX), indie authors can produce and distribute their audiobooks on Audible, Amazon, and iTunes.
Key Features
Exclusive and Wide Options: Authors can choose exclusive distribution for higher royalties or go wide to retain flexibility.
Revenue Potential: Exclusive royalties are 40%; non-exclusive royalties drop to 25%.
Production Tools: ACX connects authors with professional narrators and sound engineers.
Considerations
Exclusive agreements lock your audiobook into Audible for seven years.
Royalty rates decrease significantly without exclusivity.
Audible is a go-to for indie authors looking to maximize exposure, but its exclusivity clauses may not suit everyone.
Findaway Voices
Overview
Findaway Voices offers wide distribution, allowing authors to distribute their audiobooks to over 40 platforms, including Apple Books, Google Play, and Scribd.
Key Features
Flexibility: No exclusivity agreements, meaning you retain control over your audiobook.
Production Services: Connects authors with narrators and production experts.
Global Reach: Access to international platforms expands your audience.
Considerations
- Upfront costs for production may deter budget-conscious authors.
- Royalties vary by platform but tend to average around 50%.
Findaway Voices is an excellent choice for authors who value flexibility and want to reach a diverse audience.
Apple Books
Overview
Apple Books has a loyal audience and strong presence in the audiobook market. While many authors access Apple Books through distributors like Findaway Voices, direct distribution is also an option.
Key Features
- High-Quality Audience: Apple’s users are often willing to pay premium prices.
- No Exclusivity: Distribute your audiobook freely across other platforms.
Considerations
- Navigating direct uploads can be complex for beginners.
- Apple Books doesn’t offer a built-in marketplace for production services.
For authors targeting Apple’s tech-savvy audience, this platform is a worthwhile addition to a wide distribution strategy.
Kobo Audiobooks
Overview
Kobo Audiobooks is an emerging platform known for its user-friendly setup and competitive royalty rates.
Key Features
- Global Reach: Kobo operates in over 190 countries, tapping into international markets.
- Royalty Rates: Authors keep 45% of the sale price.
- Ease of Use: Kobo Writing Life simplifies the upload process.
Considerations
- Smaller audience compared to giants like Audible.
- Limited marketing tools available for authors.
Kobo is ideal for authors looking to expand into global markets with minimal hassle.
Google Play Books
Overview
Google Play Books integrates with Android devices worldwide, making it a valuable platform for reaching mobile listeners.
Key Features
Wide Reach: Access to millions of Android users globally.
No Exclusivity: Retain freedom to distribute your audiobook elsewhere.
Pricing Control: Set your own prices without restrictions.
Considerations
Lower royalties compared to some competitors, averaging 52%.
Limited promotional tools for audiobook authors.
Google Play Books is a smart choice for authors seeking flexibility and access to Android users.
Scribd
Overview
Scribd is a subscription-based platform offering audiobooks, eBooks, and more. Its “all-you-can-read” model attracts a dedicated following.
Key Features
- Subscription Revenue: Earn royalties based on listen time.
- Wide Audience: Scribd’s diverse catalog appeals to avid readers.
- Ease of Distribution: Easily added via Findaway Voices.
Considerations
- Royalty structures can be less predictable.
- Requires distribution through an aggregator.
Scribd’s unique model works well for authors aiming to connect with highly engaged listeners.
Chirp
Overview
Chirp is a newer platform specializing in discounted audiobook promotions, making it an appealing option for indie authors looking to drive sales.
Key Features
Promotional Focus: Designed for price-sensitive listeners.
Flexible Royalties: Earn 95% of sale revenue after distribution costs.
Considerations
Smaller audience compared to larger platforms.
Best used in conjunction with other distribution methods.
Chirp is a great supplemental platform to attract budget-conscious listeners and boost visibility.
Authors Direct
Overview
Authors Direct is a platform that allows authors to sell audiobooks directly to their audience, bypassing major distributors. Operated by Findaway Voices, it empowers authors to retain more control over pricing and distribution while keeping a larger share of royalties.
Key Features
Direct Sales: Build a closer relationship with your audience by selling audiobooks directly through your own storefront.
Higher Royalties: Authors keep up to 70% of the sale price.
Custom Branding: The platform lets you create a branded audiobook store to showcase your work.
Considerations
Requires active marketing to drive traffic to your storefront.
Smaller audience compared to major platforms like Audible or Apple Books.
Authors Direct is a strong choice for indie authors with an established fan base who want more control over pricing and branding, as well as a higher share of profits.
